Amgen Tour of California

WAG created the first ever bicycle valet system - organizing 20K bikes for the athletes riding the official Tour of California final course, ending at LA Live for a fan festival.

For the fan fest, WAG built out and designed a full scale AMGEN Photo Finish experience along with several other musical elements at LA Live.

To give it all a unified look, WAG designed everything from signage towers to beer gardens to interactive bicycle experiences.