5K Dance Party

Over 4 runs, we saw 32,000 attendees dance their way through this glow-in-the-dark 5k. Starting at RFK Stadium in Washington DC, to Soldier Field in Chicago, to Turner Field in Atlanta, and wrapping up at Citifield in NYC, this party-centric event series featured non-stop music and light attractions over the 3.1 mile course that concludes in the dance party of a lifetime.

WAG managed the series in its entirety - from selecting and working with the stadiums and arenas, to securing permits, mapping and then building the course, dealing with thunder storms in the middle of the race, staffing, design and printing of all signage, all things after-party (staging, lighting, and extensive audio), managing food, beverage, and merchandise sales, and making sure no one ever stopped dancing! Soldier