Kettle Brand Chip: King of the Flavorhood

After Deutsch LA selected 12 neighborhoods in Chicago and San Diego, WAG secured the necessary permits and agreements with property owners to activate the “King of the Flavorhood” – a wall with 5 flavor options of Kettle Brand Chips free for the taking, each bag removed counting as a vote towards the city’s favorite flavor.

WAG designed branded sprinter vans to deliver chips across each city, replenished the walls with chips hourly, customized electric bicycles for brand ambassadors to more easily spread the word, and managed a chip-enthusiastic staff to guide 75,000 consumers through their chip selection process.

After two successful weekends, WAG’s production of the activation enabled Kettle Chips to declare Sea Salt & Vinegar the triumphant winner.