Coca Cola: Live Positively Holiday Parade

WAG designed Coca Cola's "Live Postively Holiday Parade", a light-filled festival that celebrated the Hispanic families of downtown LA with LA Live and Coca Cola.

The parade started at Patriotic Hall on Figueroa and winded through downtown, ending at LA Live. To mark the end and enable spectators to get close ups of the action, we built out grandstands.

A first-time event in the United States, downtown residents and dignitaries like Tommy Lasorda and Michael Cooper enjoyed the parade and live performances.