When Paramount Pictures approached Wide Angle Group to design and build out a unique and very different Red Carpet Premiere for MI4, they knew we were destined to bring them something they have never seen before to showcase the action and drama of this movie.
Rio de Janeiro was packed with fans and media who were treated to an up close and personal experience with the actors, crew and music makers of the fourth installment of the Mission Impossible franchise.
The WAG creative team used the incredible scenery of the movieís setting to create heliports where the cast would be introduced and interviewed with dramatic LED boards behind them that showcased the special effects and stunts.
We implemented LED & printed step and repeat banners to create a dramatic effect that highlighted the red carpetís full length and popped the logos of the movie and actors along with key sponsors.
We created a light-weight set up for a concert featuring world renowned electronic DJ Tiesto, who performed the MI4 remix theme song and gave everyone in attendance an hour-long concert during the red carpet event.