Rose Parade Showcase of Floats: Miracle Gro

As the focal point of Miracle Gro’s activation space at the Rose Parade Showcase of Floats, Southport Marketing brought WAG on to design & produce a 12'x10' wall of more than 3,200 fresh red roses which served as a photo opportunity in the title sponsor’s unique activation space.

The activation area – which also featured a branded entry truss archway transformed by live greenery and hedges and a children’s planting area complete with picnic tables and picket fences - culminated in receiving more than 48,000 interactions over the course of the New Years’ weekend.