T-Mobile Shot of a Lifetime

To celebrate the 2009 NBA Playoffs, WAG traveled to 16 US cities on behalf of Wasserman Media Group to broadcast the NBA Playoff Games and run basketball skills events that offered fans a chance to win valuable T-Mobile prizes.

In each city, WAG designed & constructed the physical space, which included bleachers, a VIP lounge, a stage with video board and DJ, vending machines, inflatable basketball games, a custom basketball court, and a smaller Kids Court.

We ran each stop of the tour, with a full staff that included an MC and DJ as well as T-Mobile Brand Ambassadors/Referees.