Steve Nash Showdown

WAG was brought on board to help Steve Nash’s Foundation roll out the red carpet for his first ever Celebrity Showdown Soccer Game in Los Angeles.

Red Shield Community Center donated their soccer field, and WAG transformed the city street space into an urban soccer oasis, complete with bleachers for 3,000 onlookers, a fan festival with 12 sponsor activation spaces., and on-field signage to fulfill sponsor obligations.

Down the street, WAG simultaneously managed a player’s lounge at the Ritz Carlton and sponsor meet & greet at Rock N Fish LA Live.

After calling the game (taped for broadcast on Time Warner), WAG ran the After Party at Target Terrace, complete with a live auction for some final fundraising efforts.