Taco Bell Dollar Menu

After scouting the perfect location in Kansas City, building a magnetic wall, installing hidden cameras, and training staff, Team WAG rolled into town on behalf of Deutsch LA to promote the new Taco Bell $1 Cravings Menu.

Over the course of 72 hours, 200 curious passer bys thought they had hit the jackpot, collecting $6,000+ in dollar bills from the magnetic sleeves stuck to our 8x10 wall. Tracking every move with the Taco Bell Cravings Cams, our hidden team would pop out to congratulate Kansas City winners on their new cash and educate them about the menu items.